Marketing communication plan Lab Report Example | Topics and Well Written Essays - 1750 words

Marketing communication plan - Lab Report Example Having prove themselves, surpassed criticism and withstand competition, Bosch surely will be the brand to highlight modernity and customer satisfaction. As its founder, Robert Bosch had envisioned, this new product â€Å"would provide a technological  innovation that would be enthusiastically accepted in the U.S. marketplace.† So would the new audio system be defined as well. A product is a bundle of physical, service, and symbolic attributes designed to enhance consumer want satisfaction. (Boone & Kurtz 364) The company aims to fill the need of the customer to be satisfied. This is why product development is crucial in assessing or finding out what consumers seek for in an audio system, in this situation for example. Consumers tend to look for the benefits in a purchase, whether premium or valued. The proponents plan to offer a competitive and defined sound system. The audio system would include a DVD/CD and MP3 player with an expandable memory that comes with a free SD card of a 16 gig capacity, a four speaker system with a 4.1 surround sound system that includes a subwoofer for a superior and enhanced quality, wi-fi capabilities that would enable remote access for speakers to be positioned in any part of the room, amplifier and digital radio tuner with a state-of-the-art turn table. The purchase of this audio system also comes with free music from Sony artists. From the very start, Bosch has represented leading-edge modernity in technology -- but, at the same time, Its founder also espoused timeless and humanistic values. (Bosch) This is how the product will be launched; timeless in design and features that would last to its most useful life; humanistic values that deliver needs and wants of the customer at the same time. At the launching event of the product simultaneously in each state, Bosch will give a forty percent discount for the first 20 customers. Along with this launching, a main event

American Literture Essay Example | Topics and Well Written Essays - 750 words

American Literture - Essay Example His dreams and activism of social and political changes reached crescendo with the composing in 1963 of When The Ship Comes In. It is an allegorical, metaphorical poetic anthem for those pushing for reforms and the establishment of a new generation and utopian state i.e. the arriving ship, where â€Å"the sun will respect every face on the deck† and where â€Å"the winds will stop† and â€Å"where the rocks will proudly stand†. In this new promised land, â€Å"the fishes will laugh† and â€Å"the seagulls, they’ll be smiling† because â€Å"the chains of the sea†¦..will be buried at the bottom of the ocean†. But Dylan cautioned that this can only be achieved through herculean efforts that involve drowning in the tide â€Å"Pharaoh’s tribe† and ‘conquering Goliath’. These biblical imageries in the conclusive verses unmask Dylan as a zealous, vindictive, self-righteous and petulant activist who waits for th e day when evil will be violently purged and the chosen people triumphs and be unqualifiedly liberated from the clutches of the oppressors and the unjust through bloody means (Varesi 35). These not only prove Dylan’s biblical influence but also that of Brecht and Weill’s song â€Å"The Black freighter† where Pirate Jenny was consumed with Bop Dylan is an advocate of change. In his Masters of War, Dylan made an indictment of America’s war policies and its military-industrial complex. The Times They Are A-Changing is an indictment of social injustice. Dylan is clearly a child of the 60’s, an age of radicalization and social and political protests especially war protests, an age of intellectual ferment wherein civil rights and liberties were promoted by blacks, women, gays and whoever else. That was the age of counterculture when the American value system was widely rejected especially in college campuses. There is a